Shot handheld with the Fujifilm from a rooftop in Tokyo. It just felt like a complete medium format system with an achievable price tag. The price is made all the more impressive with the strong glass selection (albeit not that extensive,) excellent IBIS, hybrid AF, 5 fps shooting, and 4K video. While there are medium format cameras for under $10,000, this is the first that is genuinely boxing with the likes of Hasselblad and Phase One, just without the house deposit price tag attached. For the sort of commercial work I do, it wouldn't be simply a nice extra either. It isn't always necessary - and the downside is the obnoxious file sizes - but the sheer quantity of information is staggering. I was taking photos from the top of skyscrapers and able to zoom in on people. The first is the 100-megapixel sensor, which is utterly obscene. There are a number of reasons I call to support this claim, and I will briefly go through them. But after trying overturn my gut reaction and being unsuccessful, I'm comfortable in saying that for me, the GFX 100 is the best camera of this decade. However, confirmation bias is due to having good hands-on experience with this camera, loving it, and even being at the launch event in Tokyo. Recency bias should be obvious: the GFX 100 came out in the last year of the decade. I was hesitant to pick the Fujifilm GFX 100 without sitting down to justify it first, as I knew I had a few biases to wrestle with: recency and confirmation. I had a knee-jerk reaction to this question, and after exploring my opinion a little more, I do truly believe it's the best camera of the decade. It can be any camera that was released between January 2010 and December 2019 my only requirement is that you can support your argument. So, instead, I think it'll be interesting to see people put forward cases for what they believe is the best camera of the decade. There will technically be a camera that won the most categories for the decade, but statistics can be misleading and somewhat gerrymandered.
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